2013 AMERICA’S CUP LEXUS ACTIVATION

Project Overview

An Event Marketer Design Award winner, ASV designed and built a 3-month outdoor display and indoor hospitality suite that encapsulated the Lexus brand as both the America’s Cup Official Vehicle Partner and Sustainability Partner. ASV created a display that was anchored around recycled shipping containers and utilized wind power, as both a design element and a source of generating energy for their space.

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