Burger King March Madness

designed for Pitch

Project Overview

Supporting Pitch’s NCAA March Madness campaign for Burger King, the agency tapped ASV to produce an experiential activation during the NCAA Final Four weekend in Dallas, TX. Staged at Bracket Town, an official March Madness fan event, a 15-foot throne provided the ultimate #WatchLikeAKing photo opp for Burger King and basketball fans alike.

Prize tickets dispensed directly from the throne awarded guests a chance to win Burger King Crown Cards, branded phone chargers and basketball gear signed by Chris Webber.

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