Hyundai College Football Tour

designed for Advantage International

Project Overview

In collaboration with their client, Advantage International, ASV created an engaging activation for a 25 city tour supporting Hyundai’s football themed “Loyalty Fan Zones,” the experiential activation for the brand’s NCAA sponsorship.  Two fully wrapped trailers, with built in monitors and an attachable awning, housed large-scale featured game graphics while doubling as a social media photo backdrop.

College fans enjoyed football themed activities and interacting with Hyundai vehicles while sharing their experience through social media. Advantage International won an EX award for “Best Activation for a Sports Sponsorship” for this program.

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