Lexus America's Cup

designed for Team One

Project Overview

Team One challenged ASV with the task of designing, fabricating and executing 3 activation spaces for Lexus at the 2013 America’s Cup in San Francisco. Supporting Lexus’ designations as both an Official Sustainability and Official Vehicle Partner of the city’s first carbon-neutral major sporting event, only recycled, LEED/FSC certified or sustainable materials were used to create multiple environments to engage the event’s 900,000 visitors.

* ASV won the 2013 Gold Event Design Award for “Best Outdoor Environment” for the Hybrid Drive Lounge design and fabrication.

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