Lexus RC F Rift Virtual Reality Race Game

designed for Team One

Project Overview

Having created several race games for Lexus in the past, 2014 saw us developing a whole new racing experience using the new Oculus Rift virtual reality technology.  With an incredibly tight 8 week turnaround, we created a fully immersive  3D experience where user’s get to sit inside the car and take it for a lap around a custom track, months before the actual car hits the market.

Services Implemented

– Game Development – Simulator Design & Fabrication – Graphic Production & Application – Tour Logistics – Transportation – Activation Staffing & Management –

Want more info on this project?

Email us and we’d be happy to send you a full project deck!