Pebble Beach Concours d’Elegance

designed for Advantage International

Project Overview

Since 2011 ASV has partnered with Advantage International on the fabrication and build out of Hyundai’s exhibit at the annual Pebble Beach Concours d’Elegance, the top-ranking collector car competition in the world.  Faced each year with dramatic landscape variations up to 10′ in height, ASV created a 72’x38’ outdoor deck exhibit that spoke to the luxury, sophistication and forward thinking attributes of the Hyundai brand and their featured vehicles.



Complicated by hot days and cool nights, occasional rain and guaranteed overnight moisture, our design had to withstand the unique coastal climate while also delivering against our client’s strategies and design goals while remaining on-track with their budget.  With 95% of survey responses indicating an improved opinion of the Hyundai brand as a result of their experience at the event, our displays turned heads and exceeded our client’s goals year after year.

Want more info on this project?

Email us and we’d be happy to send you a full project deck!