While planning their sponsorship involvement at the James Beard Awards, our clients had the idea of recreating a “360 degree Vine booth” that they saw featured on the Golden Globes. After inquiring, Vine wasn’t open to lending theirs, so they called ASV to figure it out. And figure it out we did!
Our production team went right to work and fabricated a circular booth, with adjustable lighting built into the top and a motorized arm that held a tablet right in front of the user. We had a custom application built that allowed attendees to start the experience themselves, and a branded backdrop to highlight the who, what and where. With settings built-in to adjust frame rate, record time and arm speed, attendees had about 8 seconds to express themselves as the tablet whizzed, in full 360-degrees, around them, recording all the while. A quick trip to a multi-tablet share station allowed people to find their videos and share them on the spot.
With a 10-20 second through-put, we averaged about 150 people per hour, and everyone loved the opportunity to be playful and goofy on camera. After capturing some of the award-winning chefs at the James Beard Awards, the 360 video booth went on to capture a piece of Hollywood at the Environmental Media Awards, and several subsequent events for a variety of happy clients!
