[Article links updated. Originally published on Aug 6, 2020.]

To extend the shelf life of your event marketing, you need social media’s influence. Here’s how to translate your event design to your social streams.

The first word of “event marketing” once limited its effectiveness. An event starts, it’s marketed, and it ends — a campaign lived and died with the length of an event.

Now, however, social media and event marketing go hand in hand to extend the latter’s shelf-life. Social media is an extension of the brands and initiatives it represents, altering how we intake, share, and act on information.