As Executive Director, Client Services, Sammy works with leadership on strategic client direction, new business development while ensuring that client projects are managed and implemented with the highest-level of accuracy that minimizes client distraction from their core mission. As a client liaison, Sammy brings a unique perspective to the experiential marketing industry. Originally an actor, he’s worked for over 10 years in live theatre, PR stunts for film & television, music festivals, mobile tours, sports sponsorships, concerts, technology activations, and producing big, outlandish concepts for movie and television studios. This experience ensures that client project challenges – from design and engineering to installation logistics – are met and resolved in an efficient, effective, and creative manner.
3 min read
It’s no surprise that experiential marketing’s popularity has grown. According to an Event Marketer/Mosaic study, 85 percent of consumers buy from a brand after attending one of its events or participating in one of its experiences. On top of that, the same study found that 91 percent of respondents said that positive brand experiences left them with positive feelings about that brand afterward.
