Why Logistics Is the Real MVP of Any Experiential Campaign

Logistics and Experiential Marketing

ASV EditorBehind the ScenesLeave a Comment

by Jenn Cringoli Account Director When an experiential campaign soars, few people remember the logistics. Attendees focus on the event’s buzz, the overall atmosphere, and how the experience made them feel. They remember the vivid scenery and the engagement components. Many marketers overlook the coordination necessary to pull such an experience together. Logistics — i.e., scheduling, staffing, and venue management … Read More