Experiential Marketing 101: How Experiences Are Changing the Marketing World

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By Roy Walker Director of Business Development The relationship between brands and their audiences is quickly evolving, thanks in no small part to the power of experiential marketing. Experiential marketing enables audiences to taste, touch, or smell brands up close. No other marketing strategy is able to form that direct level of personal connection with its audience. In an economy … Read More

4 Ways Experiential Marketing Benefits Your Brand

4 Ways Experiential Marketing Benefits Your Brand

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by Sophie Kong Account Director Brands are the composite of several variables. Whether it’s the brand’s messaging, font, or primary colors, there are many factors that go into how the public perceives it. But how can brands distinguish themselves in increasingly saturated markets? By not only attaching a look, name, and message to their brand but also attaching a feel … Read More

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

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by Adrian Si Director, Marketing Strategy Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns. Several factors play into this transformation.¬†The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s … Read More

Experiential Marketing 101: A Crash Course on the Basics of Experiential Marketing

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by Shauna Hammack Account Director When we use the term experiential marketing, those of us in the industry describe it the same way: an immersive experience that shows customers how a brand fits into their lives while allowing those brands to form long-term connections with consumers. In other words, experiential marketing brings a product to life by reaching consumers in … Read More