The main goal of this year’s design was to create an all-new brand centric space that truly speaks to Lexus. Two brand new vehicles were featured, the all electric RZ and the all-new GX. The display included a lounge/gathering space to allow people to linger and “learn” about Lexus. We created portrait style graphics and signage about the Lexus Culinary Masters that were in attendance at this year’s event as well.
On the right side, was the culinary area where the chef prepped and served food and their Master Sommelier served wine and caviar. Monogram appliances were incorporated as part of a new partnership effort with GE. We also managed all the Lexus drivers, vehicle services and vehicle branding around town for support and VIPs.
