2018 HONDA CIVIC TOUR

Project Overview

Honda and Marketing Factory turned to ASV to create a bold, vibrant, inviting and youthful vehicle display that would excite the millennial music enthusiast during the 3 month tour.
With modularity in mind, ASV created independent, lightweight elements, designed to fit into various configurations at every arena and amphitheater along the Tour. Inspired by Kandinsky’s interpretation of musical notes, the design delivered an eye-catching look and feel with its prominent exterior circular discs branded with several Honda Civic graphics. This created an enticing atmosphere for concert goers inside the 50’ x 15’ footprint, perfectly highlighting the Honda Civic Type R, Honda Clarity, and Honda Rebel 300 Motorcycle.

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