LEXUS – U.S. 2017 MEN’S OPEN

Project Overview

As a longstanding partner to the US Golf Association (USGA), Lexus aimed to highlight the connections and core values shared by their brand and the sport of golf. With 2,400 sq.ft. of space, the Lexus Performance Experience (LPE) was to embody design and technology, using the new 2018 LS500 as a centerpiece.

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