PORTLAND TRAILBLAZERS – 2018 PERMANENT VEHICLE DISPLAY AT MODA CENTER
With a new sponsorship, the Trailblazers turned to ASV to design, ship and install a 5 year Toyota display that would highlight their brand and the region’s dealerships at the MODA Center, Portland’s primary indoor sports arena. Limited to a modest 20’ diameter circular footprint, we took advantage of a balcony on the 2nd floor right above it, with 2 sizable soffits. In the lower soffit above the display we added Toyota logos and 2 flat screens, one running Toyota content and the other a live stream of the main event. For the upper soffit we created a circular graphic ring that fit perfectly inside, showcasing their most popular line of vehicles.
Our design team pulled inspiration from Portland’s long history in ship building, creating a back wall reminiscent of the ribs once used in the process, the front of which holds a detailed dealer map and the back highlights branded lifestyle imagery.