As an ongoing sponsor of the N.Y. Giants and Jets, Toyota had the opportunity to display a lineup of vehicles at MetLife Stadium during the NFL season. ASV was thrilled to design and install several brand new displays that both celebrated the sport of football while highlighting a stellar line-up of vehicles.
We installed these displays right outside the Toyota VIP Club at MetLife Stadium, which drew thousands of fans during each game. It was important to our clients that the displays were eye-catching and highlighted the vehicles in the best possible light, so our design team started working on a fresh new approach to the traditional vehicle display, incorporating elements of originality, while keeping with the Toyota brand.
Our clients instantly fell in love with our final design, a display inspired by the shape and details of a football, that included sweeping arcs, accent lighting, and a large oversized Toyota logo, that not only captured the attention of fans but provided prominent branding for the space in a fun and original way.
