Tailgating, except on water.

Watch Wendy's serve up breakfast on Union Bay

Wendy's Sailgating Event

ALL HANDS ON DECK!

In Seattle "sailgating” is equivalent to a tailgating party, except on water. Wendy’s agency, The Marketing Arm, had the idea of building a restaurant on the water, right in front of the University of Washington, so that they could provide free food to all the fans that would be on the water before the big game against USC.

It was our job to determine if it could be done safely ... then design, build, ship, install and launch; all within 3 weeks!

Our design team quickly determined that a 60’x20’x26’ structure was required to contain Wendy’s food truck, a 4-side facade, plus the ability to connect 2 floating docks for boats and dinghies to pull up to our version of a “sail-thru” window. Based on those assumptions, they quickly produced a series of 3D renderings for client approval.

Meanwhile, our engineers designed build plans and material requirements so our production team could start sourcing and building the restaurant facade and fitting graphics in our L.A. facility.

Simultaneously, our account team was securing barges, tugboats, docks and shuttle boats. And while we organized things like transportation, equipment rentals, and production schedules all the time, the real challenge was doing it all from beginning to end in 3 weeks. Did we mention that we love to jump through hoops?

As the bay filled up with boats full of Husky fans eager to fill the 70,000 person stadium, faces lit up across the water at the sight of our towering Wendy’s restaurant on the water and little red dinghies delivering food.

For 3 hours straight, we cranked out fresh, hot Dave's singles, spicy nuggets, and original Wendy's Frosties. Our docks were constantly full of boats and our dinghies made non-stop food deliveries. Wendy’s received some fantastic press hits, a myriad of organic social media and an incredible amount of word-of-mouth publicity!

FAB50 Logos WHT 2019

Our team was ready when the Fox camera crew showed up at 7:30 am at the UW docks. We had barges at their disposal so they could successfully capture the event for the 8:30 am live broadcast.

We'll gladly show you how we'll jump through hoops for you.