For the seventh year, DISH partnered with ASV to concept, design, engineer, fabricate, print, and manage the logistics and installation of its 45,000-square-foot Annual Team Summit. The event is dedicated to bringing together DISH’s global retailers, programmers, and suppliers to showcase the seamless fusion of DISH's dynamic network and innovative spirit and provide hands-on experiences with their products and services.
ASV's vision materialized into DISH Smart City—a vibrant epicenter of connectivity and creativity. The booth's circular design and open-plan activation zones embodied unity and digital collaboration, reflecting DISH's ethos.
The key features of this multi-faceted, mesmerizing futuristic cityscape included:
