With four distinct activations at two different premier event locations — The Quail, A Motorsports Gathering, and Pebble Beach Concours d’Elegance — Infiniti and its media agencies engaged ASV as their experiential and concert production partner for design, fabrication, management & execution. Our hands-on familiarity with Monterey’s environment (terrain and weather) drove design and execution of each premium, architecturally-inspired experiential environment.
• The 3 things to nail before you even think about planning an event
• The 6 elements of a productive event management strategy
• How to optimize pre-event, in-event and post-event promotions
• Prime data mining and content creation opportunities
• Plus, real-world examples of these tactics in action.
