As the “Official Hydration Partner” for select college football programs, POWERADE strove to amp up their presence at fan zone events with a premium sampling experience. Working with their agency Grit Mktg, ASV concepted, designed, fabricated and transported a customized branded mobile event trailer that hit 7 pre-game events nationwide during the 3-month tour. Corrugated metal panels and mesh metal finishes combined with eye-catching POWERADE graphics and football-themed imagery brought to life the brand’s “Commitment Takes More” marketing campaign. The tour averaged 3,000 samples per stop with nearly 1 million “on the road” impressions.
