2022 marked a momentous occasion for our clients at STAAR Surgical … the long awaited U.S. approval of their EVO Implantable Collamer Lens! To commemorate the big news, ASV designed and built an entirely new 2,400 sq/ft, double-deck display booth, and launched it at the annual ASCRS show at the Walter E. Washington Convention Center in Washington D.C. The booth was comprised of 2 towers, with 2 larger meeting spaces below and 3 conference rooms above. Additional seating and info counters were spread around the main level.
To further celebrate the occasion, we simultaneously produced an immersive corporate dinner, for approximately 300 doctors from around the world, at the National Portrait Gallery, a Smithsonian Museum. A 40’ LED wall and full-sized stage were setup in their indoor courtyard for panel discussions, showcasing the amazing clinical data results that continue to make STAAR a leader in the ophthalmology space, after which guests were invited to stroll through the Presidential Gallery, showcasing the official portraits of every U.S. President to date. From there, attendees were directed up to the Luce Center on the 3rd floor where a gorgeous dinner experience was waiting for them while they enjoyed the sounds of a live classic quartet.
• Determine your strategy and marketing goals
• Prioritize your objectives by asking the right questions
• Booth design must connect and deliver a memorable experience
• Understanding show rules & regulations to manage services costs
• Navigating the logistics isn’t for the faint at heart
